Tactic 4: Startup Assets

Developing Startup Visual Assets

As an entrepreneur you can create an impactful innovation, but unless your stakeholders have a comprehensive understanding of how you deliver value your ability to generate demand or acquire resources diminishes rapidly.

Introduction

Visual assets are important for an entrepreneur starting a new business for several reasons. Firstly, visual assets help to establish the business's brand identity, which is essential for building customer recognition and trust. Consistent use of visual assets such as a logo, brand colors, and fonts can help to create a strong, cohesive brand that is easily recognizable to customers. Additionally, visual assets can be used to promote the business and its products, and can be effective in capturing the attention of potential customers on social media and other marketing channels. Visual assets can also help to differentiate a business from its competitors, and can be a powerful tool for building a successful brand. Additionally, creating visual assets such as product photos, videos, and graphics for social media can help to promote the business and its products.


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Examples

See the examples referenced in the book here:

See the animation created by the team at Memorable AI to explain their technology!

See the animation created by the team at Invictus BCI to explain their technology!