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About the Framework

24 Steps & 15 Tactics

About the Author: Paul Cheek

Tactic 1: Goals

Tactic 2: Systems

Tactic 3: Market Research

Tactic 4: Assets

Tactic 5: Marketing

Tactic 6: Sales

Tactic 7: Product Roadmap

Tactic 8: Design

Tactic 9: User Testing

Tactic 10: Engineering

Tactic 11: Legal

Tactic 12: Finance

Tactic 13: Pitch Deck Design

Tactic 14: Fundraising

Tactic 15: Hiring

Bonus Tactic: Public Speaking

Educator Materials

Workbooks, Playbooks, and More!

About the Framework

24 Steps & 15 Tactics

About the Author: Paul Cheek

Tactic 1: Goals

Tactic 2: Systems

Tactic 3: Market Research

Tactic 4: Assets

Tactic 5: Marketing

Tactic 6: Sales

Tactic 7: Product Roadmap

Tactic 8: Design

Tactic 9: User Testing

Tactic 10: Engineering

Tactic 11: Legal

Tactic 12: Finance

Tactic 13: Pitch Deck Design

Tactic 14: Fundraising

Tactic 15: Hiring

Bonus Tactic: Public Speaking

Educator Materials

Workbooks, Playbooks, and More!

About the Framework

24 Steps & 15 Tactics

About the Author: Paul Cheek

Folder: Tactics

Tactic 1: Goals

Tactic 2: Systems

Tactic 3: Market Research

Tactic 4: Assets

Tactic 5: Marketing

Tactic 6: Sales

Tactic 7: Product Roadmap

Tactic 8: Design

Tactic 9: User Testing

Tactic 10: Engineering

Tactic 11: Legal

Tactic 12: Finance

Tactic 13: Pitch Deck Design

Tactic 14: Fundraising

Tactic 15: Hiring

Bonus Tactic: Public Speaking

Educator Materials

Folder: Downloads

Workbooks, Playbooks, and More!

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The Author

Paul Cheek

Paul Cheek is a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management.

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Building a new business is hard. Founders have to do everything to drive the business forward.
Startup Tactics helps founders learn the skills they need to build a successful business.

Illustrations by Marius Ursache
Copyright 2023 Paul Cheek All Rights Reserved