Check out the animation used by Invictus BCI to demonstrate the value that they create in a matter of seconds. This animation is referenced in Tactic 4.

As a reminder…
”The pair of entrepreneurs were developing a headset sensor for the brain and a sleeve to transmit the data to the prosthetic. They struggled with communicating this until they introduced a simple animation to demonstrate the product. In the animation, the headset lowered onto the end user’s head and the sleeve slid onto the end user’s arm before the prosthetic was added. This simple, short animation provided clarity about what the product was in a matter of seconds.”