Tactic 5: Marketing

Introduction

Entrepreneurs should think of online advertising as a strategic and targeted approach to reaching their target audience and driving conversions. This means carefully selecting the appropriate channels, ad formats, and targeting options to ensure the ads are seen by the right people at the right time. It also involves regularly monitoring and analyzing the effectiveness of the ads to make adjustments and optimize for better results. Overall, online advertising should be viewed as an investment in the growth and success of the business.

As an entrepreneur develops their venture, their marketing efforts may change and evolve to reflect the growth and evolution of the business. As the business grows, the entrepreneur may need to adopt new marketing strategies and tactics to reach a wider audience and generate more leads and sales.

One key way that marketing may change for an entrepreneur as they develop their venture is in terms of the channels and platforms they use to reach potential customers. For example, an entrepreneur may start out by using word-of-mouth marketing and social media to promote their business, but as the business grows, they may need to invest in more traditional forms of advertising, such as print or broadcast media, or online advertising.