Tactic 13: Pitch Deck Design

Introduction

A strong pitch deck is important for an entrepreneur starting a new business because it allows them to clearly and concisely communicate their business idea to potential investors or partners. A well-crafted pitch deck can help to convince investors of the potential value and viability of the business, increasing the chances of securing funding and support. It can also serve as a useful tool for the entrepreneur to organize and refine their thoughts and plans for the business, as well as to track progress and make adjustments as needed.

The pitch deck should include, more comprehensively, the following components:

• Problem and solution: A description of the problem the business is solving and how the product or service addresses it.

• Market analysis: An analysis of the target market, including size, growth potential, and key competitors.

• Product or service: A detailed description of the product or service, including features and benefits.

• Marketing and sales strategy: A plan for reaching and selling to customers, including pricing, distribution, and promotion.

• Team: A description of the founding team and key team members, including their relevant experience and skills.

• And more…