Check out the pitch deck used by Amira (fka AuraBlue) to present their business to a broad audience. This pitch deck is referenced in Tactic 13.

As a reminder…
”The pitch centers around the story of Cavill’s aunt, Aunt Kate, who suffered from hot flashes and had been looking for a solution. The story Cavill tells about her aunt hooks you in as a listener and keeps you with her as she presents the business. Despite being a team of engineers, nowhere within do you hear about the technical details, just the fact that they have an amazing business.”