Disciplined Entrepreneurship: Startup tactics
15 tactics to turn your business plan into a business
Startup Tactics provides a practical, action-oriented framework to help first-time and repeat entrepreneurs learn the actions needed to turn their business plans into successful businesses.
Systematic, action-oriented approach to learning founder skills with included tactical workbooks
15 tactics spanning goal setting, market testing, product development, and resource acquisition
Designed for entrepreneurs at all stages of the venture development process
15 Tactics for Entrepreneurial Experimentation
Experiment with the 15 entrepreneurship tactics that will help you develop just enough experience to be dangerous in key roles that you will need to take on as the founder of a new venture. The founder has to wear many hats, and tactics will prepare you to do so.
The Tactics are broken up into four categories: foundations, market testing, product development, and resource acquisition. They are integrated and intended to be learned in order but executed iteratively in harmony.
Stage 1:
Foundations
Set yourself up for success.
Starting strong with goal setting, and startup systems.
Stage 2:
Market Testing
Build a strong customer base.
Market research, asset creation, marketing, and sales.
Stage 3:
Product Development
A rapid, iterative approach.
Design and user testing before building and engineering.
Stage 4:
Resource Acquisition
Securing more time and money.
Legal, finance, pitch deck design, fundraising, and hiring.
Educator Materials
-
15 Workbooks with 75+ Worksheets
Download the workbook for each tactic for step-by-step guided instructions.
-
100+ Workshop Prompts
Get started with prompts that direct you on how to apply each of the tactics.
-
15 Playbook Templates
Showcase results with tactic-specific playbooks and steps to recreate your work.
-
15 Quizzes with 75 Questions
Take short and simple quizzes to make sure you understand key concepts.