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What People are Saying…


"As a founder who has experienced the ups and down of starting and scaling a company firsthand, I highly recommend Disciplined Entrepreneurship: Startup Tactics. Based on first principles thinking, it shares practical and actionable guidance for founders at every stage and is a valuable resource for anyone striving to build a successful startup.”

Drew Houston
Co-Founder & CEO, Dropbox


“In my book, That Will Never Work, I share our story of taking Netflix from an idea to one of today’s leading entertainment brands. That process was not simple, but it is a process that can be learned. I highly recommend this book for its actionable strategies in setting goals, developing products, and financing new startups.”

Marc Randolph
Co-Founder & CEO, Netflix


Disciplined Entrepreneurship: Startup Tactics is an indispensable guide for entrepreneurs looking to build and scale their ventures. This book provides a systematic approach to startup success, from market testing to fundraising and hiring. It's a must-have resource for any founder striving to create lasting impact.”

Brad Feld
Partner, Foundry; Co-Founder, Techstars